2019 - ongoing
Trailtech.at is dedicated to constructing high-quality bicycle trails, fueled by a passion for mountain biking.
With a focus on expertise and innovation, the company strives to spread its enthusiasm worldwide while prioritizing trail enjoyment and customer satisfaction.
Naming
Logo Design
Print
Webdesign
Webshop
Workwear
The project began with the quest for the company name, emphasizing expertise in the field of Trailbuilding. Subsequently, the design of the logo was the next logical step. To finalize the brand identity system of the newly established company, a cohesive color palette and a series of graphic elements were developed.
Once the branding system was defined, it found application across various mediums, both digital and physical, including print materials, workclothes, and vehicle decals.
Originally developed in 2019, the website was redesigned in 2023 with a new reference section and a restructured sitemap to enhance usability and content accessibility. The update focused on improving user experience through clear navigation and logical content flow.
To keep the platform dynamic, a blog was added to highlight industry expertise and strengthen SEO.
Following the success of the workwear line within the riders’ community, a webshop was introduced in early 2025.
